My ideas and arguments from 2012 for a visitor’s center, to include a gallery of Apple’s story and cafe at Apple’s corporate Apple Park (Campus 2) “Spaceship.”
Do you think Apple might have taken any ideas from me? Let me know!
About the Apple Park Visitor Center from Apple’s website.
Key Points:
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•The new campus will be an attraction unto itself. Fight the idea, or embrace it. Steve Jobs recognized this, and stated at the Cupertino City Council, “Thank you, I think we do have a shot of building the best office building in the world, and I really do think architecture students will come here to see this. I think it could be that good.”
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•Apple should see it as a strategic and important part of both their public relations and advertising mission. Many Apple customers, or potential customers are not necessarily enthusiasts, but a visit here will change that.
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•Steve Jobs is Apple’s Walt Disney. The company needs to celebrate him directly, and in doing so, celebrate the brand.
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•Steve Jobs now only exists in Apple’s history. A tribute to him will inspire existing and future employees. The founding, growth and evolution of Apple is a story worth telling to everyone.
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•A reason for a great corporate store – the ultimate flagship store, and a taste of Apple’s culture.
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•It’s not a museum! It’s a visitor’s center with a gallery of Apple’s story.
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•Apple has the perfect example by way of a key partner, The Walt Disney Company. Though a different kind of company, they know how to be innovative, forward looking, while embracing and celebrating its past, and founders.
My Articles:
ClassicComputing.com, 12/7/12: Apple Campus 2 Visitor's Center Key Points . . . and the end of my petition
ClassicComputing.com, 10/17/12: Hey, you know what Apple needs? A visitor's center, that's what.
cultofmac.com, 4/7/12: Why Apple Should Look Back, Though Steve Jobs Never Did [Opinion]
ClassicComputing.com, 4/6/12: Why Apple Should Take a Look Back, though Steve Jobs Didn't
cultofmac.com, 4/1/12: Why Apple Should Have A Public Museum At Its New Campus [Opinion]
forbes.com, 3/31/12: More Than Steve Jobs: Why Apple Deserves A Museum
ClassicComputing.com, 3/31/12: Apple should have a corporate museum and public space at their new campus.
About the Campaign or Myself:
wsj.com video on YouTube, 12/4/12: Historian's Idea for Apple's Spaceship Campus
marketwatch.com, 12/4/12: Apple faithful irked by visitor-center idea / Commentary: Why one fan’s idea for the new campus has merit
cultofmac.com, 10/9/12: Remembering Our Digital Past With Computer Historian David Greelish [Interview]
ClassicComputing.com, 4/4/12: The Evolution of the Apple Museum Article Art
