Thank you to those who "signed" my petition at change.org, but after a lot of reflection, I have requested for it to be deleted. I don't feel now that it's wholly appropriate. I think change.org is better utilized for bringing attention to injustice or important social change. I firmly believe in what I am suggesting to Apple, but it's just a suggestion. I have put a lot of thought and work into it, but I've never thought that Apple owes this to me or anyone else.

I will continue to talk and write about this some, as it's worth it to me to spend a little of my free time on the campaign, but I do have a much broader, richer full life of family, work, other hobbies, etc. This is NOT my life. Nor do I worship Steve Jobs or Apple, but I am a fan of Steve Jobs and Apple. I am also a fan of Steve Wozniak, but I’m a fan of a number of other things and people too. Technically a fan = fanatic. There are all kinds of fans of lots of different things, but sports, their teams and players are probably the most prominent. Is that any different? To those fans, it’s average and normal. How about fans of Harley Davidson, are they weird or cultish? The Macintosh computer and my affinity for Apple has long been a core part of my adult life, but I ultimately see computers as things, and Apple is a company, whose primary mission is about making money. My primary interest has been with the stories, people, culture and cultural impact both past and present.

If the Apple Board should actually consider this, and an official statement comes from the company one day that this is absolutely out of the question, then I will let it go, but until then, it’s a challenge, and fun.

Below, find the key points that I created for the petition. I’m happy to hear from anyone about this, and I’m happy to talk about it.

Key Points:

• The new campus will be an attraction unto itself. Fight the idea, or embrace it. Steve Jobs recognized this, and stated at the Cupertino City Council, “Thank you, I think we do have a shot of building the best office building in the world, and I really do think architecture students will come here to see this. I think it could be that good.”

• Apple should see it as a strategic and important part of both their public relations and advertising mission. Many Apple customers, or potential customers are not necessarily enthusiasts, but a visit here will change that.

• Steve Jobs is Apple’s Walt Disney. The company needs to celebrate him directly, and in doing so, celebrate the brand.

• Steve Jobs now only exists in Apple’s history. A tribute to him will inspire existing and future employees. The founding, growth and evolution of Apple is a story worth telling to everyone.

1. •A reason for a great corporate store – the ultimate flagship store, and a taste of Apple’s culture.
   

2. •It’s not a museum! It’s a visitor’s center with a gallery of Apple’s story.
   

• Apple has the perfect example by way of a key partner, The Walt Disney Company. Though a different kind of company, they know how to be innovative, forward looking, while embracing and celebrating its past, and founders.

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